Work

Hobby project · 2022–2023 · Stockholm, Sweden

Making daily progress easier to track

MyHapp logo next to app screens for weekly and daily workouts

MyHapp is a Swedish fitness app built around a ten-week program. I redesigned its daily tracking and visual identity with one engineer, over three months.

The app

One tap confirms the day’s activity. The streak shows all ten weeks at a glance.

  • Recipe for chicken dumplings
  • Profile with the current streak
  • Progress across the ten-week program
  • Library of workouts and videos

A warmer identity

A soft mark made from a heart, an activity figure and a check mark, in warm oranges and greens.

Logo concept: soft and approachable, combining a heart, an activity figure and a check mark
Palette: pure white, tasty orange, sunny yellow, pink, light pink, night green and day green
  • Runner in a MyHapp shirt beside the brand colors
  • Brand grid: a smiling man, a Dag 28 badge and the line Träning och kombinerat familjeliv
  • Three black MyHapp T-shirts on hangers
  • MyHapp billboard with a runner and a woman training, on a street wall

What participants said

Comments on the fitness program, in the original Swedish.

  • “Jag älskar att träningen blir av!” Karolina
  • “Att äta och få recept på nyttig och näringsrik mat och då gått ner många av mina gravidkilon!” Lydia
  • “Trodde aldrig att en kvart om dagen kunde ge sånna resultat.” Aline
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